Top 7 Make.com Workflows to Automate Your eCommerce Store!

7 min readAug 30, 2024

Running an online store can be overwhelming. Between managing orders, keeping track of inventory, responding to customer inquiries, and handling marketing efforts, it sometimes feels like there aren’t enough hours in the day.

But here’s the good news: you don’t have to do it all manually. With the right tools and workflows, you can automate many repetitive tasks that eat up your time. One of the most powerful tools for this is Make.com (formerly known as Integromat). It allows you to create workflows that automate various tasks by connecting your eCommerce platform with other apps and services you already use.

In this article, I will walk you through the top seven Make.com workflows that can help you automate your eCommerce store. Whether it’s processing orders, managing inventory, handling customer support, or integrating with marketing tools, these workflows can save you time and headaches so you can focus on growing your business.

1. Automating Order Processing

Processing orders is one of the most critical tasks for any e-commerce store. But if you’re doing it manually, it can also be one of the most time-consuming. Every time an order comes in, you need to confirm the details, send out confirmation emails, and prepare the order for shipment. Doing this manually for every single order can quickly become overwhelming, especially during busy periods like holidays or sales events.

With Make.com, you can automate a large chunk of the order-processing workflow. Here’s how it works:

Trigger: When a new order is placed on your eCommerce platform (like Shopify, WooCommerce, or Magento).
Actions: Automatically send a confirmation email to the customer with order details. Create a task in your project management tool to prepare the order for shipment. Update the inventory in your system to reflect the sold items. Notify your warehouse team about the new order for fulfillment.

This workflow ensures that every order is processed consistently, without you having to lift a finger. The best part? You can customize it to fit your specific needs. For example, you can set up a notification to be sent to your phone or Slack whenever a high-value order comes in, so you can personally oversee the process.

2. Managing Inventory Automatically

Inventory management is another area where automation can make a huge difference. Keeping track of stock levels manually can lead to mistakes — like overselling a product that’s out of stock or understocking an item that’s in high demand. These kinds of errors can hurt your business and frustrate your customers.

By setting up an inventory management workflow in Make.com, you can automatically keep track of your stock levels across multiple sales channels. Here’s how a typical workflow might look:

Trigger: When an order is placed and the inventory is updated.
Actions: Sync your inventory across all your sales channels (like Shopify, Amazon, and eBay). If the stock level of a product falls below a certain threshold, automatically create a purchase order for your supplier or send a notification to your purchasing team. Update your accounting software with the latest inventory data for accurate financial reporting.

This workflow ensures that you’re always on top of your inventory without having to manually update stock levels or create purchase orders. It’s especially helpful if you’re selling on multiple platforms, as it keeps everything in sync and prevents overselling.

3. Automating Customer Support with AI Chatbots

Customer support can be one of the most time-consuming aspects of running an e-commerce store. Whether it’s answering questions about shipping, returns, or product details, handling customer inquiries can quickly eat into your day. That’s where AI chatbots come in.

With a chatbot, you can automate a significant portion of your customer support. With Make.com, you can integrate your chatbot with your eCommerce platform and other tools to create a seamless experience for your customers.

Here’s an example of how this workflow might work:

Trigger: When a customer starts a conversation with your chatbot on your website or social media.
Actions: Use the chatbot to answer common questions (like shipping times, return policies, or product availability) automatically. If the customer’s question requires a human touch, automatically create a support ticket in your helpdesk software (like Zendesk or Freshdesk) and assign it to the right team member. If the chatbot detects that the customer is having an issue with an order (like a missing package), it can automatically check the order status in your eCommerce platform and provide an update to the customer.

This workflow not only saves you time but also ensures that your customers get quick, accurate responses to their questions. Plus, with AI chatbots handling the most common inquiries, your support team can focus on the more complex issues that require human attention.

4. Recovering Abandoned Carts

One of the biggest challenges for eCommerce businesses is cart abandonment. People add items to their cart but leave without completing the purchase. It happens all the time, and it can feel like missed revenue. But don’t worry — automation can help recover some of those lost sales.

Here’s how an abandoned cart recovery workflow might look on Make.com:

Trigger: When a customer adds items to their cart but doesn’t complete the purchase after a set amount of time (like 24 hours).
Actions: Automatically send an email to the customer reminding them about the items in their cart, with a link to complete the purchase. If the customer still doesn’t purchase after a few days, send a follow-up email with a discount code or special offer to encourage them to finish their order. Notify your sales team if a high-value cart is abandoned, so they can reach out directly and offer personalized assistance.

This workflow keeps your store on the customer’s radar and increases the chances that they’ll return to complete their purchase, helping you recover potentially lost sales.

5. Sending Personalized Product Recommendations

Personalization is key to keeping customers engaged and boosting sales. By recommending products based on a customer’s browsing or purchase history, you can offer a more tailored shopping experience. Make.com can help automate this process, making it easier to send personalized recommendations without any manual effort.

Here’s how this workflow might look:

Trigger: When a customer makes a purchase or browses specific products on your website.
Actions: Automatically generate personalized product recommendations based on the customer’s past purchases or viewed items. Send an email or SMS to the customer with the recommended products and a special offer to encourage another purchase. Update the customer’s profile in your CRM or email marketing tool to reflect their preferences and behavior, allowing for even more targeted recommendations in the future.

This workflow helps you keep your customers engaged by showing them products they’re more likely to be interested in, driving repeat purchases, and increasing overall sales.

6. Integrating with Marketing Tools

Marketing is essential for growing your store, but managing all your marketing efforts manually can be a challenge. From sending out email campaigns to running ads on social media, there are a lot of moving parts to keep track of. Luckily, Make.com can help automate many of these tasks by integrating your eCommerce platform with your marketing tools.

Here’s an example of a marketing automation workflow:

Trigger: When a customer makes a purchase or signs up for your newsletter.
Actions: Automatically add the customer to your email marketing list on platforms like Mailchimp or Klaviyo. If the customer hasn’t purchased in a while, automatically send them a re-engagement email with a special offer or discount code. Sync customer data with your ad platforms (like Facebook Ads or Google Ads) to create custom audiences for targeted advertising.

By automating your marketing efforts, you can ensure that your customers are getting the right messages at the right time, without you having to manually send out emails or create ad campaigns. This not only saves you time but also helps drive more sales by keeping your customers engaged.

7. Streamlining Shipping and Fulfillment

Shipping and fulfillment can be a logistical nightmare, especially if you’re handling a large volume of orders. From generating shipping labels to updating tracking information, there are a lot of steps involved in getting a package to your customer. But with the right workflow, you can automate much of this process.

Here’s an example of a shipping and fulfillment workflow:

Trigger: When an order is ready to be shipped.
Actions: Automatically generate a shipping label using your preferred shipping carrier. Send the tracking information to the customer via email or SMS. Update the order status in your platform to reflect that the package has been shipped. Notify your warehouse team of the shipment so they can prepare the package for pickup.

This workflow not only speeds up the shipping process but also ensures that your customers are kept in the loop every step of the way. By automating these tasks, you can reduce the risk of errors and ensure that your orders are shipped out quickly and accurately.

Final Thoughts.

Automation is a game-changer for eCommerce businesses. By setting up these Make.com workflows, you can streamline your operations, save time, and reduce the risk of errors.

Whether it’s automating order processing, managing inventory, handling customer support, integrating with marketing tools, or streamlining shipping and fulfillment, these workflows can help you run your store more efficiently and effectively.