How to Integrate Make.com with Popular eCommerce Platforms for Seamless Operations?

Hiruj Dutta
6 min readSep 3, 2024

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If you’re like most online store owners, you know how time-consuming and repetitive some tasks can be. Whether it’s sending order confirmations, updating inventory, or managing customer support, it all adds up. That’s where automation comes in.

Today, I’m going to walk you through how to integrate Make.com with some of the most popular eCommerce platforms like Shopify, WooCommerce, and BigCommerce. If you’re ready to save time, reduce errors, and make your store operations run more smoothly, you’re in the right place.

What is Make.com?

Before diving into the integrations, let’s talk about Make.com (formerly Integromat). Make.com is a powerful automation tool that connects different apps and automates workflows without the need for coding. Think of it as a bridge that links your online store with other tools, allowing them to talk to each other and perform tasks on their own.

For example, you can connect your Shopify store with your email marketing tool, so every time someone makes a purchase, they automatically get added to your email list. The best part? Once you set it up, everything runs on autopilot.

Why Integrate Make.com with Your eCommerce Platform?

Running an online store is hard work. But the good news is that with Make.com, you can automate many of those everyday tasks, freeing up time for you to focus on growing your business. Here are a few things Make.com can help with:

  1. Order Management: Automate order processing, shipping notifications, and inventory updates.
  2. Customer Support: Use chatbots to answer common questions and resolve issues quickly.
  3. Marketing: Automatically add new customers to your email list and send them personalized offers.
  4. Accounting: Sync your sales data with your accounting software for easy bookkeeping.

Now, let’s get into the nitty-gritty of how to set up these integrations with Shopify, WooCommerce, and BigCommerce.

Step 1: Setting Up Your Make.com Account

Before integrating with your eCommerce platform, you’ll need to create a Make.com account if you haven’t already. Here’s how:

  1. Go to Make.com and sign up for an account. It’s free to start with, and you can upgrade as your business grows.
  2. Once you’re logged in, take a quick tour of the dashboard. You’ll see options to create scenarios, which are basically the workflows that automate your tasks.
  3. Connect your apps by clicking on the “Apps” tab and finding the ones you want to integrate. Make.com connects with over 1,000 apps, so you’re sure to find what you need.

Now that your Make.com account is set up, it’s time to connect it with your eCommerce platform.

Step 2: Integrating Make.com with Shopify

Shopify is one of the most popular eCommerce platforms out there, and for good reason. It’s user-friendly, powerful, and has a ton of features. Here’s how to integrate Shopify with Make.com:

Step-by-Step Guide to Integrating Shopify:

Connect Shopify to Make.com:

  • From your Make.com dashboard, click on “Create a new scenario.”
  • In the scenario builder, search for Shopify and select it as your trigger app. The trigger is what starts the automation. For example, a new order can be the trigger.
  • Follow the prompts to connect your Shopify account to Make.com by entering your Shopify store’s URL and granting access to Make.com.

Set Up Your Trigger:

  • Choose what action in Shopify will start the automation. For instance, you can set it up so that every time a new order is placed, it triggers a workflow.
  • Click “Save” to move on to the next step.

Choose Your Actions:

  • Now, decide what you want to happen after the trigger is activated For example, you can set up an action to send a notification to your fulfillment team or update your inventory in real time.
  • Make.com will guide you through setting up each action step. You can add multiple actions to create a complete workflow.

Test Your Scenario:

  • Once your scenario is set up, click on “Run once” to test it. Make sure everything works as expected.
  • If it all looks good, activate the scenario to start running it automatically.

That’s it! You’ve successfully integrated Shopify with Make.com. Now, let’s move on to WooCommerce.

Step 3: Integrating Make.com with WooCommerce

WooCommerce is a powerful plugin for WordPress that turns your site into a fully functional online store. If your store runs on WooCommerce, you can automate tons of tasks using Make.com.

Step-by-Step Guide to Integrating WooCommerce:

Connect WooCommerce to Make.com:

  • Start by creating a new scenario in Make.com.
  • Search for WooCommerce and select it as your trigger app.
  • You’ll need to connect your WooCommerce store by entering your WordPress site URL and API keys. To get your API keys, go to your WordPress dashboard, click on WooCommerce, then Settings, and finally the API tab. Generate your keys and paste them into Make.com.

Set Up Your Trigger:

  • Choose a trigger event, such as a new order or a customer adding a product to their cart.
  • Save your settings and move on to the next step.

Choose Your Actions:

  • Decide what actions you want to automate. For example, you can update your inventory in another system or send order details to your accounting software.
  • Set up as many actions as you need to create a seamless workflow.

Test and Activate:

  • Run a test to make sure everything works correctly.
  • Once you’re happy with the setup, activate your scenario, and you’re good to go.

With WooCommerce integrated, you’ve just made your life a whole lot easier!

Step 4: Integrating Make.com with BigCommerce

BigCommerce is another popular eCommerce platform, especially for larger businesses. Integrating BigCommerce with Make.com allows you to automate essential tasks, just like with Shopify and WooCommerce.

Step-by-Step Guide to Integrating BigCommerce:

Connect BigCommerce to Make.com:

  • Open your Make.com dashboard and create a new scenario.
  • Search for BigCommerce and select it as your trigger app.
  • You’ll need to connect your BigCommerce account by providing your store’s API credentials. To get these, log in to your BigCommerce dashboard, go to Settings, and click on API Accounts. Create an API account and copy the credentials into Make.com.

Set Up Your Trigger:

  • Choose a trigger event, like a new order or a customer registering on your site.
  • Save your settings to continue.

Choose Your Actions:

  • Decide on the actions you want to automate. For example, you can automatically send a welcome email to new customers or update your inventory across multiple channels.
  • Set up all the actions necessary to complete your workflow.

Test and Activate:

  • Run a test to ensure everything works as planned.
  • If it’s all good, activate your scenario and watch the magic happen!

Common Use Cases for Make.com Integrations

Now that you know how to integrate Make.com with Shopify, WooCommerce, and BigCommerce, let’s look at some common use cases. These are the types of tasks that store owners like you can automate with Make.com:

Order Processing:

  • Automatically send order details to your fulfillment center or shipping provider.
  • Update customers with tracking information as soon as their order ships.

Inventory Management:

  • Sync inventory levels across multiple sales channels to avoid overselling.
  • Update stock levels in real time when new products arrive.

Customer Support:

  • Use AI chatbots to answer common questions, reducing the load on your support team.
  • Automatically escalate complex issues to a human agent.

Email Marketing:

  • Add new customers to your email list and segment them based on their purchase history.
  • Send personalized email campaigns automatically when customers meet specific criteria.

Accounting:

  • Sync your sales data with your accounting software to simplify bookkeeping.
  • Generate invoices and send them to customers without lifting a finger.

Tips for Getting the Most Out of Make.com Integrations

While integrating Make.com with your eCommerce platform is a game-changer, there are a few tips that can help you get even more out of your automation:

Start Small: If you’re new to automation, start with simple workflows. As you get more comfortable, you can add more complexity.

Test Everything: Always test your scenarios before activating them. This ensures that everything works as expected and prevents errors.

Keep an Eye on Performance: Check in on your workflows regularly to make sure they’re running smoothly. If you notice any issues, you can make adjustments as needed.

Stay Updated: Make.com is constantly adding new features and integrations. Keep an eye on updates to take advantage of new capabilities.

Final Thoughts.

Integrating Make.com with your eCommerce platform is a powerful way to streamline your operations, save time, and reduce the chance of errors. Whether you’re using Shopify, WooCommerce, or BigCommerce, the process is straightforward, and once set up, your store will practically run itself.

By automating routine tasks like order processing, inventory management, and customer support, you’ll have more time to focus on what matters: growing your business. Instead of getting bogged down by repetitive tasks, you can let Make.com handle the heavy lifting for you.

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